Elements and Performance Criteria
- Develop product knowledge.
- Develop and maintain knowledge of products, and convey to other staff members as required.
- Develop knowledge of services and treatments.
- Apply comparisons between treatments, and products and services.
- Demonstrate knowledge of competitors’ product, service and treatment range and pricing structure.
- Identify workplace product, service and treatment range.
- Identify and recommend beauty products and services.
- Evaluate products and services and treatments according to type, environmental impact, client needs, characteristics and price range.
- Demonstrate features and benefits of products, services and treatments to clients to create a buying environment according to legal requirements.
- Apply detailed specialised knowledge of products, services and treatments to advise clients.
- Explain and clearly demonstrate products, services and treatments where applicable.
- Consistently take opportunities to advise or demonstrate to clients who are unfamiliar with aspects of beauty products and services.